This Privacy Policy applies to ATRA("we," "our," or "us") as related to our services, which collectively include:

• The use of www.getatra.com ("Website")
• The use of ATRA ("Application")
• Social media messages and marketing campaigns and
• The use of our products and services.

All Talentz maintains closed systems that are inaccessible to external users. Our website remains disconnected from these systems. Access to ATRA's data is granted solely on a need-to-know basis after background verification.

We collect different types of information from you, including Personal Information. "Personal Information" or "Personal Data" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is publicly available, de-identified, or aggregated.

While providing our services, ATRA must collect information to document our work and provide supportive evidence for any claim submission. This information collection is necessary to fulfill our contractual obligations and provide efficient and effective services.

We may collect any or part of the following:

• Full Name
• Address
• Contact phone number(s)
• Email address(es)
• Company Information
• Floor plan with measurements
• Interior photos
• Exterior photos
• Damage photos
• Inventory lists
• Insurance policy information
• Claim information
• Payment information
• Any other information you provide to us

We use the information we collect for various purposes, including:

• Providing and maintaining our services
• Processing and completing restoration projects
• Communicating with you about our services and your projects
• Improving and personalizing our services
• Analyzing usage of our services
• Enforcing our terms, conditions, and policies
• Complying with legal obligations
• Protecting our rights and the rights of others
• Preventing fraud and abuse
• Any other purpose with your consent

Certain features of our services may allow you to share information with other users or the public. Any information you choose to share in these ways is considered public information and is not subject to this Privacy Policy. Please be careful when deciding to make any information public, as we cannot control how others may use or share this information.

When you use our services, we may automatically collect certain information about your device and usage. This may include:

• IP address
• Device type and operating system
• Browser type and version
• Usage data and interactions with our services
• Location data
• Cookies and similar tracking technologies
• Log data (e.g., access times, pages viewed)
• Referral URLs

We use this information to improve our services, analyze trends, administer the site, track users' movements around the site, and gather demographic information about our user base as a whole.

We use your personal information for various purposes, including:

• Providing and improving our services
• Processing and completing restoration projects
• Communicating with you about our services and your projects
• Personalizing your experience
• Analyzing usage patterns
• Ensuring the security of our services
• Complying with legal obligations
• Responding to your inquiries and providing customer support
• Sending you marketing communications (with your consent)
• Conducting research and development
• Protecting our rights and the rights of others
• Preventing fraud and abuse
• Any other purpose with your consent

We may share your personal information in the following circumstances:

• With service providers and partners who assist in providing our services
• With insurance companies and adjusters involved in your restoration project
• With contractors and subcontractors working on your restoration project
• In response to legal requests or to comply with applicable laws
• To protect our rights, privacy, safety, or property
• In connection with a merger, sale, or acquisition of all or a portion of our company
• With your consent or at your direction

We do not sell your personal information to third parties.

We take the security of your personal information seriously and use appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing and against accidental loss, destruction, or damage. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Some of the security measures we employ include:

• Encryption of data in transit and at rest
• Regular security audits and penetration testing
• Access controls and authentication measures
• Employee training on data protection and security
• Physical security measures for our data centers and offices

Depending on your location, you may have certain rights regarding your personal information. These may include:

• The right to access your personal information
• The right to rectify inaccurate or incomplete personal information
• The right to erasure (also known as the "right to be forgotten")
• The right to restrict processing of your personal information
• The right to data portability
• The right to object to processing of your personal information
• The right to withdraw consent
• The right to lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section. We will respond to your request in accordance with applicable data protection laws.

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorized use or disclosure of your personal information
• The purposes for which we process your personal information and whether we can achieve those purposes through other means
• The applicable legal requirements

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

ATRA utilizes artificial intelligence (AI) technologies to enhance our services and improve user experience. Our use of AI may involve processing your personal information. We ensure that our AI systems are designed and implemented in compliance with applicable data protection laws and ethical AI principles.

Some ways we may use AI include:

• Automating damage assessment and estimation processes
• Personalizing user experiences and recommendations
• Analyzing patterns and trends to improve our services
• Enhancing customer support through chatbots and automated responses

We implement appropriate safeguards to protect your rights and freedoms when using AI, including regular audits of our AI systems and human oversight of AI-driven decisions that may significantly affect you.

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our services after any changes to this Privacy Policy will constitute your acceptance of such changes.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

ATRA Privacy Team
Email: privacy@getatra.com
Address: [Your Company Address]

We will respond to your inquiry as soon as possible and in accordance with applicable data protection laws.